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Embracing Covey's Principles: 30 Quotes for Today’s Business Leaders

Quotes play a pivotal role in business by serving as concise sources of wisdom, inspiration, and guidance. For business leaders, quotes can be incredibly powerful tools. They encapsulate complex ideas and strategies in a simple, memorable format, making them easy to recall and apply in decision-making processes. Quotes often distill years of experience and insight into a few impactful words, offering leaders quick access to the essence of broader concepts. This brevity is especially valuable in the fast-paced business environment where time is a precious resource. For leaders facing challenges, quotes offer a source of encouragement, a reminder of best practices, and a beacon guiding towards effective leadership and management. 


In this insight article, we turn our attention to the words of Stephen R. Covey, an American educator, author, businessman, and keynote speaker—most renowned for his influential book, "The 7 Habits of Highly Effective People." Since its publication in 1989, "The 7 Habits of Highly Effective People" has achieved remarkable success, selling millions of copies globally and consistently maintaining its bestseller status. This acclaimed work has garnered immense appreciation, as evidenced by an impressive 91% satisfaction rating from Google Users. Additionally, it boasts a strong 4.2 out of 5-star rating on GoodReads, based on an extensive pool of 729,982 reviews. This widespread acclaim underscores the book's enduring impact and relevance in the realms of personal development and leadership.


Covey's work has had a significant impact in the fields of business and self-help. His other books include "First Things First," "Principle-Centered Leadership," and "The 8th Habit: From Effectiveness to Greatness." At the time of his passing in 2012, Stephen Covey was serving as a professor at Utah State University's Jon M. Huntsman School of Business. His teachings emphasized effectiveness, leadership, family, and personal development, drawing from his experience in business and education.



Covey's approach

Stephen Covey's influential approach to personal and professional development was characterized by his approach going beyond mere professional success, encompassing personal well-being, family life, and ethical living, ultimately making his insights accessible to a diverse audience. Above all, Covey empowered individuals to take charge of their lives, an appealing proposition in an era where external circumstances often dictate one's sense of control and direction.


His ability to articulate principles and ideas in a clear, actionable manner made his work a cornerstone in the fields of leadership, productivity, and personal development. A few themes Covey championed include: 

  • Principle-centered living: Covey strongly believed in living a life aligned with universal and timeless principles like integrity, honesty, and human dignity. He advocated that true effectiveness, both personally and professionally, comes from such a principle-centered approach rather than from short-term tactics or social strategies.

  • Personal proactivity: Covey emphasized the importance of being proactive, which is the ability to take responsibility for one's own life. He taught that people are not just products of their environment or genetics but have the power to choose their response to any situation.

  • Begin with the end in mind: This principle focuses on the importance of having a clear vision or goal in life. Covey advised that effective people should live and work with a clear understanding of their desired direction and destination.

  • Prioritization and time management: Covey introduced the concept of "First Things First," advocating for a focus on important tasks over urgent but not necessarily important ones. He promoted the idea of prioritizing one's life according to what is most significant and impactful.

  • Win-win mindset: He believed in thinking in terms of mutual benefits in all interactions. Covey's idea of a win-win mindset was about striving for solutions or agreements that are beneficial for all parties involved.

  • “Seek first to understand, then to be understood”: Covey highlighted the importance of empathetic listening to genuinely understand others before trying to be understood ourselves. This approach fosters better communication and more effective problem-solving.

  • Synergize: He held the belief that when elements come together, they create something bigger and better than just their individual contributions. Covey taught that cooperative efforts and teamwork yield results greater than individual efforts.

  • Continuous improvement: Finally, Covey emphasized the importance of self-renewal and continuous improvement in all aspects of life, encapsulated in the habit of "Sharpening the Saw." This entails the management of one's resources, vitality, and well-being, fostering a lifestyle that is not only effective but also sustainable and enduring.


30 quotes for today's business leaders

Stephen Covey's quotes, such as the select few listed below, are highly impactful due to their blend of universality, clarity, and practical wisdom. They encapsulate complex ideas in straightforward language, making them accessible and memorable to a wide audience. His ability to connect with fundamental human aspirations for growth, integrity, and meaningful living is what makes his quotes enduring and influential.


  1. “The key is not to prioritize what’s on your schedule, but to schedule your priorities.”

  2. “The main thing is to keep the main thing the main thing.”

  3. “Live out of your imagination, not your history.”

  4. “Most of us spend too much time on what is urgent and not enough time on what is important.”

  5. “I am not a product of my circumstances. I am a product of my decisions.”

  6. “I teach people how to treat me by what I will allow.”

  7. “Live, love, laugh, leave a legacy.”

  8. “There are three constants in life – change, choice and principles.”

  9. “Make time for planning; Wars are won in the general’s tent.”

  10. “Most people do not listen with the intent to understand. Most people listen with the intent to reply.”

  11. “If we keep doing what we’re doing, we’re going to keep getting what we’re getting.”

  12. “Treat your employees exactly as you want them to treat your best customers.”

  13. “The key is not to prioritize what’s on your schedule but to schedule your priorities.”

  14. “Leadership is a choice, not a position.”

  15. “I am not a product of my circumstances, I am a product of my decisions.”

  16. “Strength lies in differences not in similarities.”

  17. “The way we see the problem is the problem.”

  18. “Accountability breeds response-ability.”

  19. “Management is doing things right; leadership is doing the right things.”

  20. “He who has a why can deal with any what or how.”

  21. “Stop setting goals. Goals are pure fantasy unless you have a specific plan to achieve them.”

  22. “Happiness, like unhappiness, is a proactive choice.”

  23. “The only thing that endures over time is the Law of the Farm. You must prepare the ground, plant the seed, cultivate, and water it if you expect to reap the harvest.”

  24. “What you do has greater impact than what you say.”

  25. “It's not what happens to us, but our response to what happens to us that hurts us.”

  26. “Two people can see the same thing, disagree, and yet both be right. It's not logical; it's psychological.”

  27. “We see the world, not as it is, but as we are──or, as we are conditioned to see it.”

  28. “What is common sense isn’t common practice.”

  29. “The bottom line is, when people are crystal clear about the most important priorities of the organization and team they work with and prioritize their work around those top priorities, not only are they many times more productive, they discover they have the time they need to have a whole life.”

  30. “Be a light, not a judge. Be a model, not a critic.”


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