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Mastering Project Management: Best Practices for Defining Goals, Assembling Teams & Driving Success

As an executive coach, you understand the importance of successful project launches for your clients' businesses. A successful project launch can boost the company's reputation, revenue, and ultimately their success. However, launching a project can be a daunting task, and requires careful planning and execution. As an executive coach, your clients look to you for guidance and expertise in navigating these challenges. In this article, we explore key strategies and best practices that you can share with your clients to ensure successful project launches.



Clearly define the project’s goals and objectives

Clearly defining the project's goals and objectives is essential as it provides a clear understanding of what the project aims to achieve, what success looks like, and how progress will be measured. It helps to prevent unfocused efforts and the misuse of resources, time, and money. By aligning goals and objectives with the organization's overall strategy, the project can make a meaningful contribution to the organization's goals and achieve the desired outcomes. Clear goals and objectives provide a roadmap for the project team, ensuring that everyone is working towards the same outcomes, and helps to ensure that resources are used effectively and efficiently. In short, defining the project's goals and objectives is a crucial step towards ensuring the project's success and delivering tangible benefits to the organization.


Three specific ways to ensure the project’s goals and objectives are clearly defined include:

  • Develop a project charter: Develop a project charter that outlines the project's goals, objectives, scope, timeline, budget, and stakeholders. This can help to provide a clear and concise overview of the project's purpose and scope.

  • Conduct a needs assessment: Conduct a needs assessment to identify the specific needs, challenges, and opportunities that the project is intended to address. This can help to ensure that project goals and objectives are aligned with organizational strategy and stakeholder needs.

  • Use the SMART criteria: Use SMART criteria to ensure that project goals and objectives are Specific, Measurable, Achievable, Relevant, and Time-bound. This can help to ensure that the project is well-defined and has a clear path to success.


Create a detailed project plan

Creating a detailed project plan that outlines the tasks, resources, and timelines for each phase of the project is critical for ensuring that the project is completed efficiently and effectively. The project plan helps to identify potential risks, dependencies, and critical paths, enabling project managers to manage resources and timelines effectively. It also provides a roadmap for the project team, outlining what needs to be done, who is responsible for each task, and when each task needs to be completed. The detailed plan also helps to identify potential bottlenecks or issues early on, enabling the team to take corrective action to keep the project on track. Ultimately, a well-constructed project plan helps ensure that the project is completed on time, within budget, and to the required quality standards, thereby contributing to the overall success of the project and the organization.


Five project management software programs that are highly effective include:

  • Asana: Asana is a popular project management tool that provides a simple and intuitive interface for managing tasks, timelines, and resources. It offers a range of features, including task management, calendar view, and team collaboration tools.

  • Trello: Trello is a visual project management tool that allows you to organize tasks, projects, and ideas into boards. It provides a simple drag-and-drop interface that makes it easy to move tasks between different stages of the project.

  • Microsoft Project: Microsoft Project is a comprehensive project management tool that provides a range of features, including resource management, Gantt charts, and collaboration tools. It integrates well with other Microsoft Office products, making it a popular choice for businesses.

  • Wrike: Wrike is a cloud-based project management tool that provides a range of features, including task management, team collaboration tools, and Gantt charts. It is designed for teams of all sizes, making it a popular choice for businesses of all types.

  • Basecamp: Basecamp is a project management tool that provides a range of features, including task management, team collaboration tools, and file sharing. It is designed to be user-friendly, making it a popular choice for small and medium-sized businesses.


Identify and engage the appropriate stakeholders

Engaging and involving appropriate stakeholders in the project's planning and decision-making process is crucial for project success. Stakeholders are individuals or groups with a vested interest in the project's outcome, and their involvement helps ensure that the project's goals and objectives align with their needs and expectations. This process identifies potential risks, challenges, and opportunities early on and enables proactive measures to be taken. Moreover, stakeholder engagement helps build buy-in and support for the project, which is critical for its success. Engaged stakeholders are more likely to provide input, feedback, and support, which can overcome obstacles and ensure the project stays on track. Overall, engaging stakeholders is essential for project alignment, support, and success.


Questions you can ask to help your client determine the appropriate stakeholders include:

  • Who will be impacted by the project?

  • Who has a vested interest in the project's outcome?

  • Who will be providing resources for the project?

  • Who will be responsible for implementing the project?

  • Who will be affected by the project's risks and challenges?

  • Who are the project's customers or end-users?

  • Who are the regulatory bodies involved in the project?

  • Who are the suppliers or vendors that will be involved in the project?

  • Who are the internal and external stakeholders who can influence the project's success?

  • Who are the community groups or organizations that will be affected by the project?


Assemble a strong and capable team

Assembling a strong and capable project team and providing them with the support and resources they need to succeed is essential for project success. A strong team can collaborate, communicate, and problem-solve effectively, ensuring that the project is completed on time, within budget, and to the required quality standards. Supporting the team with necessary tools, technology, training, and guidance ensures they can effectively manage project risks, identify potential issues, and meet project milestones. A well-supported team can also provide valuable insights and feedback, which can help to improve project outcomes and avoid potential delays or setbacks. Overall, a capable and supported team is critical for project success and contributes to the success of the project and the organization.


As a team is configured, it’s important to heavily consider individuals who posses the following:

  • Relevant skills and experience: A strong project team should have members with the necessary skills and experience to complete the project successfully.

  • Effective communication: Communication is critical in any project, and a strong project team should have members who can communicate effectively and regularly.

  • Adaptability and flexibility: Projects can change quickly, and a strong project team should be able to adapt and be flexible when necessary. They should be able to adjust to changing priorities, resources, and timelines.


Identify and manage potential risks and challenges

Identifying and managing potential risks and developing contingency plans is crucial for project success. Effective risk management involves assessing potential risks, developing strategies to mitigate them, and communicating contingency plans to stakeholders. This helps minimize the impact of potential risks and challenges on the project, ensure timelines and budgets are met, and build stakeholder confidence in the project's success.


Here ways to overcome potential blind spots when identifying potential risks and challenges:

  • Overconfidence: Involve stakeholders with diverse perspectives in the risk identification process, and seek input from external experts. Use historical data and risk analysis tools to identify and assess potential risks objectively.

  • Bias: Be aware of cognitive biases that may influence the risk identification process. Encourage team members to challenge assumptions and consider multiple perspectives when identifying risks.

  • Lack of diversity: Ensure that the project team includes members with diverse backgrounds, expertise, and perspectives. Seek input from external stakeholders, such as customers, suppliers, or regulators.

  • Unforeseen risks: Include a contingency budget and plan for unforeseen risks. Keep the risk management plan flexible to account for changes in the project's environment or scope.

  • Inadequate communication: Ensure that communication channels are established and maintained between the project team, stakeholders, and external parties. Conduct regular risk review meetings to ensure that everyone is aware of potential risks and how they are being managed.


Establish clear lines of communication and decision-making

Establishing clear lines of communication and decision-making within the team and keeping team members informed and up-to-date is crucial for project success. Effective communication ensures that everyone understands their roles, responsibilities, and deadlines, and helps to minimize confusion, duplication of effort, and potential conflicts within the team. Keeping team members informed and up-to-date ensures they have the information to make informed decisions and take appropriate actions, helping to keep the project on track and identify issues early on. Effective communication also builds trust and accountability within the team, creating an environment where team members can comfortably share ideas, ask questions, and provide feedback, leading to improved project outcomes.


To hold teams accountable for clear lines of communication, consider these steps:

  • Establish metrics: Define metrics for measuring communication effectiveness, regularly track these metrics, and hold team members accountable for meeting established benchmarks.

  • Establish consequences: Clearly communicate consequences for failing to communicate effectively, such as missed deadlines or reprimands. Ensure that consequences are consistently enforced.

  • Conduct regular check-ins: Schedule regular check-ins with team members to review progress, identify potential issues, and provide feedback on communication effectiveness.


Monitor and track project progress and adjust as needed

Monitoring and tracking the project's progress against the plan and adjusting the plan as needed is crucial for project success. It helps to ensure that the project is progressing according to plan and that potential issues are identified and addressed early on. Regular monitoring and tracking also enable the project team to assess the project's status, determine whether the project is on track to meet its goals, and adjust the plan as necessary to stay on track. By being proactive and adjusting the plan as needed, project teams can minimize the impact of potential issues on the project's timeline, budget, and quality, ultimately leading to a more successful outcome.


Highly effective methods for tracking progress include:

  • Agile methodologies: In Agile methodologies, projects are broken down into smaller, more manageable pieces, called iterations or sprints. Each sprint typically lasts 1-4 weeks and results in a working product increment. At the end of each sprint, the team reviews progress, receives feedback from stakeholders, and adjusts the plan as necessary for the next sprint.

  • Burn-down charts: The purpose of the burn-down chart is to visualize progress against a timeline and to identify potential bottlenecks or issues that may affect the project's progress. Ideally, the chart should show a steady decline in the amount of remaining work, indicating that the project is on track to meet its goals. If the chart shows a flat or increasing trend, it may indicate that the team is falling behind schedule or that additional resources are needed.

  • Kanban boards: Kanban is a visual project management tool that uses a board with cards or sticky notes to track tasks and progress. It is similar to a burn-down chart in that it provides a visual representation of the project's progress and helps to identify potential bottlenecks.


Regularly review project performance and results

Regularly assessing a project's performance is crucial for identifying issues and making informed decisions. By tracking progress over time, project teams can identify areas for improvement and take corrective action, such as adjusting the project plan or reallocating resources. Assessments also provide a basis for forecasting project performance and adjusting the plan as necessary to ensure success.


Common results that project teams typically look for include:

  • Deliverables: Have the project's deliverables been completed on time and to the required quality standards?

  • Cost: Has the project been completed within budget, or are there cost overruns that need to be addressed?

  • Schedule: Has the project been completed within the expected timeframe, or have there been schedule delays that need to be addressed?

  • Quality: Is the quality of the project's deliverables up to the expected standards, or are there quality issues that need to be addressed?

  • Stakeholder satisfaction: Are the project's stakeholders satisfied with the project's deliverables, or are there issues that need to be addressed to improve satisfaction?

  • Business impact: Has the project had a positive impact on the business, such as increased revenue, improved customer satisfaction, or increased efficiency?


Celebrate successes and recognize contributions

Celebrating successes and recognizing the contributions of the project team throughout the implementation process is essential for boosting team morale, building camaraderie and pride, and increasing retention of top talent. It shows team members that their work is valued and appreciated, which can increase job satisfaction and reduce turnover. Furthermore, it can help to build the project's reputation within the organization or industry by demonstrating the team's ability to deliver high-quality work and build credibility and trust with stakeholders. Overall, celebrating successes and recognizing team contributions is an important aspect of project management that can provide a range of benefits for both the team and the organization.


Ways to celebrate success and recognize contributions include:

  • Public recognition: Publicly acknowledge team members' contributions in team meetings or company-wide communications. This can be done by highlighting specific achievements or milestones that were reached.

  • Celebratory events: Host celebratory events, such as a team lunch or after-work drinks, to mark the project's successful completion or a significant milestone achieved.

  • Personalized thank-you notes: Write personalized thank-you notes to team members expressing gratitude for their contributions to the project's success.

  • Awards or certificates: Present team members with awards or certificates that recognize their contributions to the project's success.

  • Team building activities: Organize team-building activities, such as off-site retreats or group outings, to build camaraderie and celebrate the team's achievements.

  • Monetary rewards: Provide monetary rewards or bonuses to team members who have made exceptional contributions to the project's success.


Communicate project results and learnings

Communicating project results and impact to stakeholders and using lessons learned for future projects is crucial for transparency, accountability, and continuous improvement. It demonstrates the project's value, builds credibility and trust, and avoids repeating mistakes while building on successes. This leads to more efficient project delivery, improved stakeholder satisfaction, and increased business value, ultimately driving project success and achieving organizational goals.


When communicating project results and performance, consider the following:

  • Tailor the message to the audience: Tailor the message to the audience when reporting project results and performance. Different stakeholders have different needs and preferences for receiving project information, and failing to tailor the message can lead to disengagement and miscommunication.

  • Provide context: Provide context when reporting project results and performance. Providing information about the project's goals and objectives, assumptions and constraints, and the impact of external factors can help stakeholders to better understand and interpret the results.

  • Use visuals: Use visuals, such as graphs, charts, and infographics, to help stakeholders better understand and interpret the project's results and performance. Visuals can make the information more engaging and memorable, and can help to convey complex information more effectively.


The main takeaway

Effective project management is essential for driving business success, and communication is a key component of project management. To ensure project success, project teams must clearly define goals, assemble a capable team, identify and manage risks, and monitor progress regularly. They must also communicate project results and impact to stakeholders and use lessons learned to continuously improve project planning and implementation. By following these best practices, project managers can increase transparency, accountability, and stakeholder engagement, ultimately driving project success and achieving organizational goals. Effective project management requires a commitment to continuous improvement and a willingness to adapt to changing circumstances, but with the right approach and tools, it is possible to deliver successful projects time and time again.


In this article, we delve into the “10 things to remember in setting up your project for successful implementation” chapter found in Next 10: Coach Wisdom for Entrepreneurs, Business Owners, and CEOs Wondering What Moves to Make Next, a book written by the Host and Curator of Arete Coach Podcast, Severin Sorensen, with contributions from Amelia Chatterley.


Copyright © 2023 by Arete Coach LLC. All rights reserved.

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