Most executives can describe their product in a sentence and their org chart in a paragraph, yet struggle to explain how the pieces of their business actually connect to create and capture value. That gap is exactly what the Business Model Canvas was built to close. Developed by Alexander Osterwalder and Yves Pigneur out of Osterwalder's earlier doctoral research (Osterwalder, 2004) and popularized in their 2010 book Business Model Generation (Osterwalder & Pigneur, 2010), th