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YOUR PATH TO ARETE
Insights Library
Lessons from the 2026 Verizon Outage: Architecting a Business That Never Goes "SOS”
The Verizon outage on January 14, 2026, which resulted in hundreds of thousands of users affected across the U.S., served as a stark reminder that even the most "reliable" networks have single points of failure. In the era of "Internet of Everything," a connectivity gap presents a halt in revenue, safety, and operations. To de-risk your digital footprint, use these 10 critical infrastructure shifts as a blueprint for your next strategic session with your CTO. 1. Shift from R
4 days ago4 min read
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The Future of Search Belongs to AI Engines
For nearly two decades, the rules of digital engagement were clear: design mobile-friendly sites, generate authoritative backlinks, and...
Aug 19, 20255 min read
To Win the Human, Sell to the Algorithm
In the earliest days of the internet, websites were storefronts. In the Web 2.0 era, they became interactive platforms. Today, a new...
Jul 17, 20254 min read
Standing Out in a Crowded Market: 5 Steps to Defining Your Niche as an Executive Coach
Executive coaches and business leaders alike face the challenge of navigating complexity, fostering innovation, and driving meaningful...
Oct 17, 20244 min read
Referrals: Executive Coaching’s Secret to Growth
Growth in executive coaching isn't just a result of impeccable skills—it's deeply tied to a coach’s ability to foster and nurture...
Sep 10, 20245 min read
Customer Delight: Dispelling Myths and Embracing the Imperative
In the world of commerce, where data-driven strategies often reign supreme, the true essence of business success lies in an elusive yet...
Sep 6, 20236 min read
Social Media and the Executive Coach
Social media has become a central part of modern communication and technology, especially as younger generations enter the workforce....
Nov 12, 20218 min read
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