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YOUR PATH TO ARETE
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The Three AI Frontiers of Strategic Investment That Define the Next Decade
In 2014, Max Tegmark showed Googlers a landscape of AI challenges illustrated through towering mountains labeled Art, Programming, and Book Writing that seemed far beyond reach. His warning was that the sea level will eventually  rise and submerge everything. A decade later, those once-impossible peaks are now fully underwater. This is the very challenge illuminated by our "2025 Update" (shown below) to Tegmark’s evolving landscape of AI. The waters keep rising, but the highe
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The Future of Search Belongs to AI Engines
For nearly two decades, the rules of digital engagement were clear: design mobile-friendly sites, generate authoritative backlinks, and...
Aug 195 min read
To Win the Human, Sell to the Algorithm
In the earliest days of the internet, websites were storefronts. In the Web 2.0 era, they became interactive platforms. Today, a new...
Jul 174 min read
Standing Out in a Crowded Market: 5 Steps to Defining Your Niche as an Executive Coach
Executive coaches and business leaders alike face the challenge of navigating complexity, fostering innovation, and driving meaningful...
Oct 17, 20244 min read
Referrals: Executive Coaching’s Secret to Growth
Growth in executive coaching isn't just a result of impeccable skills—it's deeply tied to a coach’s ability to foster and nurture...
Sep 10, 20245 min read
Customer Delight: Dispelling Myths and Embracing the Imperative
In the world of commerce, where data-driven strategies often reign supreme, the true essence of business success lies in an elusive yet...
Sep 6, 20236 min read
Social Media and the Executive Coach
Social media has become a central part of modern communication and technology, especially as younger generations enter the workforce....
Nov 12, 20218 min read
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