Marketing | Arete Coach

Using AI Wisely: What to Share and What to Protect

In the spring of 2023, engineers at Samsung's semiconductor business pasted confidential source code into ChatGPT while looking for help with routine tasks. Within weeks, Samsung barred staff in one of its largest divisions from using generative AI tools on company devices and networks (Gurman, 2023). The episode became a cautionary tale, yet the behavior behind it has only spread. In Microsoft and LinkedIn's 2024 Work Trend Index, 78% of people who use AI at work said they b

2 days ago5 min read

The Future of Search Belongs to AI Engines

For nearly two decades, the rules of digital engagement were clear: design mobile-friendly sites, generate authoritative backlinks, and publish keyword-rich content. Search algorithms decided who won, and those rankings drove growth, brand awareness, and trillions in commerce. But a profound, structural shift is underway. Stakeholders—from customers and partners to investors—are no longer just typing queries into a search bar. They are posing complex, conversational questions

Aug 20, 20255 min read

To Win the Human, Sell to the Algorithm

In the earliest days of the internet, websites were storefronts. In the Web 2.0 era, they became interactive platforms. Today, a new paradigm will fundamentally reshape how businesses attract, engage, and serve customers. That paradigm is agentic browsing: a shift from human-driven exploration to AI-powered delegation. With the rise of agentic web browsers like Perplexity’s Comet and upcoming products from OpenAI, users are beginning to outsource digital navigation to intelli

Jul 17, 20254 min read

Standing Out in a Crowded Market: 5 Steps to Defining Your Niche as an Executive Coach

Executive coaches and business leaders alike face the challenge of navigating complexity, fostering innovation, and driving meaningful...

Oct 18, 20244 min read

Referrals: Executive Coaching’s Secret to Growth

Growth in executive coaching isn't just a result of impeccable skills—it's deeply tied to a coach’s ability to foster and nurture relationships. Among the most powerful tools in a coach’s business arsenal is the referral. Unlike other forms of client acquisition, referrals are built on trust and a proven track record, making them one of the most effective and sustainable methods for long-term business development. This article, based on Episode #1191 of the Arete Coach Podcas

Sep 11, 20245 min read

Customer Delight: Dispelling Myths and Embracing the Imperative

In the world of commerce, where data-driven strategies often reign supreme, the true essence of business success lies in an elusive yet...

Sep 6, 20236 min read

Social Media and the Executive Coach

Social media has become a central part of modern communication and technology, especially as younger generations enter the workforce. Today there are over 3 billion social media users worldwide (Oberlo, n.d.). Social media has become “a social lifeline” for many and is now a daily part of life (Molla, 2021). The influence and use of social media is a growing trend in today’s society. As social media continues to be a primary source of communication for many people, how can ex

Nov 12, 20218 min read

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