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YOUR PATH TO ARETE
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Why the 300-Line Prompt Has Become the New Normal
Only a few years ago, working with an AI model meant typing a sentence or two and hoping for something useful in return. Early adopters traded tips about magic phrases and clever openings, and the prevailing assumption was that a good prompt was a short one. That assumption has quietly collapsed. The most effective teams now routinely write prompts that run to several hundred lines, and those prompts read far less like questions and far more like operating manuals. Leaders wh
7 days ago4 min read
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Are your leaders “Quiet Cracking”?
In recent years, the corporate world has been preoccupied with Quiet Quitting: the phenomenon of employees doing the bare minimum while they look for an exit. But for executive coaches and C-suite leaders today, a more destructive trend has emerged: Quiet Cracking. Unlike those who are checked out and waiting to leave, people who are cracking aren't trying to quit. They are often your high-performers, your long-tenured managers, and dedicated specialists. They want to stay, b
Jan 86 min read


Bloom’s Taxonomy for AI Capability
Your customer service team wants to “use AI.” But what does that actually mean? Do they need a system that can recall product specifications? Interpret customer sentiment across thousands of interactions? Or, generate tailored resolution strategies in real time? \Without a shared framework to describe levels of AI capability, organizations struggle to match business needs with the right technical solutions. The result is often misalignment: either investing in systems more so
Dec 17, 20254 min read


50 AI Use Cases To Architect for Advantage in 2026
The companies pulling ahead aren't running more AI projects. They're running different ones. They've moved from isolated point solutions to integrated systems where AI agents decide, execute, and learn. Consider a supply chain disruption. The lagging approach: AI flags the risk, sends an alert, waits for human intervention. The leading approach: AI detects the anomaly, assesses alternative suppliers, recalculates routes, simulates financial impacts, drafts stakeholder communi
Dec 12, 20254 min read


When AI Flattens Strategy, How Will You Compete?
A staggering 78% of organizations now report using AI in at least one business function, propelled by the conviction that it will deliver a decisive competitive edge (McKinsey & Company, 2025; Ransbotham et al, 2020). Yet, this is where the new competitive paradox of the AI era emerges. As AI becomes a ubiquitous, commoditized utility, its power to confer a unique advantage diminishes. When every competitor leverages the same powerful, off-the-shelf models, the inevitable out
Oct 1, 20255 min read


Curiosity as Strategy: What Business Leaders Can Learn from Perplexity’s Aravind Srinivas
At HubSpot’s recent conference, Aravind Srinivas, Co-Founder of Perplexity, delivered a talk that was equal parts provocative and...
Sep 12, 20253 min read


From Task-Runner to Thinking Partner: How AI Built a McKinsey-Grade Model in 105 Minutes
On July 31, 2025, I read a Wall Street Journal article titled “The AI Company Capitalizing on Our Obsession With Excel.” I searched for the company’s product but could not locate immediate access to the app. On August 12, I then saw an X post from Shortcut AI founder Nico Christie describing the product; my first reaction was that it sounded like “Cursor AI for Excel.” Intrigued, I contacted the company for access. They provided a link—available to others as well—at http://tr
Aug 15, 20256 min read
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