Artificial Intelligence (AI) | Arete Coach 5/15

The Crustacean Codex

Within 72 hours of its launch in late January 2026, a social network called Moltbook, populated exclusively by 157,000 autonomous AI agents, spontaneously developed a religion called “Crustafarianism.” What happened? While humans are only allowed to observe, agents running on the OpenClaw architecture began generating scriptures, founding "churches" ( molt.church ), and evangelizing to other agents. These aren’t random hallucinations. The religion’s core tenants reflect the e

Feb 33 min read

The AI Investment Litmus Test: 4 Questions to Ask Before Spending a Dollar

Imagine this: A senior executive recently confessed their biggest fear. It wasn't a market downturn or a new competitor. It was their upcoming board meeting, where they’d inevitably be asked, "So, what is our AI strategy?" Their company had allocated millions for "AI transformation," but the fund sat largely untouched. Why? Because every proposal that crossed their desk felt like a solution in search of a problem—expensive, complex, and disconnected from the P&L. This scenari

Oct 6, 20254 min read

When AI Flattens Strategy, How Will You Compete?

A staggering 78% of organizations now report using AI in at least one business function, propelled by the conviction that it will deliver a decisive competitive edge (McKinsey & Company, 2025; Ransbotham et al, 2020). Yet, this is where the new competitive paradox of the AI era emerges. As AI becomes a ubiquitous, commoditized utility, its power to confer a unique advantage diminishes. When every competitor leverages the same powerful, off-the-shelf models, the inevitable ou

Oct 1, 20255 min read