For decades, the strategic edge belonged to leaders who could move through the Observe-Orient-Decide-Act (OODA) cycle faster than their competitors. That framework, developed by U.S. Air Force Colonel John Boyd in the 1970s, became one of the most enduring models for competitive decision-making in both military and business contexts (Boyd, 1976). The premise was straightforward: the side that cycles through observation, orientation, decision, and action most rapidly gains an