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YOUR PATH TO ARETE
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Book Smart, Street Smart, and the Machines We Now Work With
Most of us grew up hearing about two kinds of intelligence. Book smarts belong to the person who masters the material, remembers the research, and can explain a concept cleanly on demand. Street smarts belong to the person who reads a situation quickly, notices what is going unsaid, and knows which rules can bend and which will break something if touched. The distinction has endured because it captures something most of us have seen firsthand: knowing a great deal and knowing
2 days ago4 min read
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Bloom’s Taxonomy for AI Capability
Your customer service team wants to “use AI.” But what does that actually mean? Do they need a system that can recall product specifications? Interpret customer sentiment across thousands of interactions? Or, generate tailored resolution strategies in real time? \Without a shared framework to describe levels of AI capability, organizations struggle to match business needs with the right technical solutions. The result is often misalignment: either investing in systems more so
Dec 17, 20254 min read


50 AI Use Cases To Architect for Advantage in 2026
The companies pulling ahead aren't running more AI projects. They're running different ones. They've moved from isolated point solutions to integrated systems where AI agents decide, execute, and learn. Consider a supply chain disruption. The lagging approach: AI flags the risk, sends an alert, waits for human intervention. The leading approach: AI detects the anomaly, assesses alternative suppliers, recalculates routes, simulates financial impacts, drafts stakeholder communi
Dec 12, 20254 min read


The Three AI Frontiers of Strategic Investment That Define the Next Decade
In 2014, Max Tegmark showed Googlers a landscape of AI challenges illustrated through towering mountains labeled Art, Programming, and Book Writing that seemed far beyond reach. His warning was that the sea level will eventually rise and submerge everything. A decade later, those once-impossible peaks are now fully underwater. This is the very challenge illuminated by our "2025 Update" (shown below) to Tegmark’s evolving landscape of AI. The waters keep rising, but the highe
Dec 2, 20252 min read


Your Crawl, Walk, Run Roadmap to Algorithmic Advantage
The broad, foundational understanding that AI exists is now a universal truth of modern enterprise. The question now becomes: "How, specifically, do we harness it to create immediate value and secure our long-term competitive edge?" The gap between awareness and execution is where market leadership is won or lost. To navigate this new terrain, we recommend a Crawl, Walk, Run approach. Stage 1: Crawl - Mastering the Browser-Based Prompt The "Crawl" stage is about democratizing
Dec 1, 20255 min read


Start Leading with AI: A Week-Long Experiment for Busy CEOs
AI is reshaping how leaders operate, but seeing its potential and understanding how it could meaningfully fit into your day-to-day leadership are two different things. The leaders who adapt fastest won’t be the ones who know the most about AI; they’ll be the ones who experiment earliest. Competitive advantage is shifting toward executives who can use AI to widen their field of view, challenge their assumptions, and accelerate their clarity. To broaden your perspective on the
Nov 21, 20253 min read


How AI Changes Your Job as CEO
Last Tuesday, your CFO presented three acquisition targets. Each came with the usual arsenal: 50-page decks, financial models, market analyses. You had four hours to decide before the board meeting. You did what you've always done: relied on your gut, cross-referenced with two trusted advisors, and made the call. It worked. It always has. But here's what you didn't know: while you were triangulating opinions, your competitor's CEO fed the same data into Claude, ran sensitivit
Nov 19, 20255 min read
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