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YOUR PATH TO ARETE
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Why the 300-Line Prompt Has Become the New Normal
Only a few years ago, working with an AI model meant typing a sentence or two and hoping for something useful in return. Early adopters traded tips about magic phrases and clever openings, and the prevailing assumption was that a good prompt was a short one. That assumption has quietly collapsed. The most effective teams now routinely write prompts that run to several hundred lines, and those prompts read far less like questions and far more like operating manuals. Leaders wh
2 days ago4 min read
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A Crash Course in Terrible Prompts, Strategic Clarity, and Executive Survival
A March 2025 survey by Dataiku revealed that 74% of public company CEOs fear losing their jobs within two years if they fail to deliver meaningful AI-driven gains. Let that sink in and ask yourself: Why only public company CEOs? In reality, no organization is exempt—and at the speed AI is transforming markets, some companies won’t last two years to figure it out.
Apr 18, 20252 min read
Rethink the Org Chart: Designing for an AI-Driven Future of Work
We’re standing at the threshold of a radical reimagination of work. As artificial intelligence continues its rapid evolution, the traditional org chart—a rigid hierarchy designed for the industrial age—is giving way to a more fluid, dynamic structure.
Apr 11, 20257 min read
The Art and Science of Prompting: How Evidence-Based AI Use Meets Creative Frontier Prompt Craft
AI is reshaping how we work, think, and create — but exceptional results don’t come from guesswork. They come from how you ask . In a...
Apr 11, 20254 min read
The Playbook for Auditing AI Opportunities (Q2 2025 Edition)
AI is no longer just a buzzword—it’s a competitive advantage. Knowing where to start can be overwhelming, especially with the rapid...
Apr 4, 20256 min read
The Hidden Risk in Your AI Rollout: Not All Models Are Safe for Business
If you’re a CEO thinking about where to bring AI into your business — sales, operations, R&D, or customer service — here’s the part you...
Apr 2, 20253 min read
Introducing GPT-4o: The Next Evolution in AI-Powered Image Generation
This week, OpenAI launched GPT-4o Image Generation —their most advanced image generator yet, seamlessly integrated into GPT-4o. This...
Mar 28, 20255 min read
The Prompt Safari: Journey Through the Art of Elite Prompting
What happens when a prompt isn’t just a request—but a map, a compass, and a vision? Our ability to express intent—clearly, creatively,...
Mar 26, 20254 min read
How AI-Driven Peer Group Coaching Empowers Executive Success
Artificial Intelligence (AI) is fundamentally reshaping leadership development by offering innovative tools that enhance decision-making,...
Mar 21, 20258 min read
The Power of Curating Your Ideal Peer Group—Beyond Time, Space, and Reality
In a recent episode of the Arete Coach Podcast, guest host Larry Cassidy asked me a question that has stayed with me long after our...
Mar 19, 20255 min read
Manus AI: The Dawn of Autonomous Agents and What It Means for Business
Manus AI is a recently launched artificial intelligence system developed by a Chinese startup called Monica (a subsidiary of Butterfly Effect), a Chinese startup based in Wuhan. Unveiled on March 6, 2025, it’s being promoted as the "world’s first fully autonomous AI agent," designed to go beyond traditional chatbots by not just generating responses but independently planning and executing complex, real-world tasks. As mentioned on their website, the name "Manus" comes from th
Mar 13, 20259 min read
Exploring AI for Everyday Work: A Live Research Demonstration
With The AI Whisperer 2nd Edition continually hitting bestseller status in recent weeks, one thing is clear: business leaders and...
Mar 12, 20254 min read
Navigating Choppy Waters: A CEO’s Guide to Staying Agile and Resilient
If you’ve been paying attention to the economy over the past few weeks, you’ve likely felt the shift. The waters are getting choppier. While
Mar 6, 20254 min read
The New Math of AI in Accounting: Time is No Longer Money
For decades, the equation in accounting was simple: billable hours = revenue. But AI is rewriting that formula at an astonishing pace. I...
Feb 26, 20252 min read
Mastering AI for Strategic Thinking Through Iterative Prompting
Recent research from Reuters indicates that approximately 50% of the online population in Argentina, Denmark, France, Japan, the UK, and the USA have heard of ChatGPT, making it the most widely recognized generative AI product. It is also the most commonly used generative AI tool across these countries. However, regular engagement remains low—only 1% of people in Japan use it daily, increasing slightly to 2% in France and the UK, and 7% in the USA (Fletcher, 2024). Despite AI
Feb 21, 20255 min read
The AI Economy Revealed: What Anthropic's Economic Index Signals for Business Leaders
The rise of artificial intelligence (AI) is no longer a speculative discussion; it’s a tangible force shaping industries and redefining...
Feb 13, 20254 min read
A Whisper Turned Into a Roar: A Call to Lead with Goodness and Courage
This week, a song was released: One in Us . Not just any song, but a movement in melody—a call to unity, to service, to courage. One in...
Feb 12, 20253 min read
ChatGPT vs. Microsoft Copilot—Which AI Assistant is Right for Your Business?
The AI revolution is transforming how we work, with a growing number of powerful large language models (LLMs) emerging, including...
Feb 6, 20253 min read
DeepSeek: A Powerful AI with a Potential Dark Side? IT Managers, Read This Before You Dive In
“What If DeepSeek, Unmasked, Is Darth Sith?” That was my question in a recent (@SevSorensen) X post, alongside a surreal image of a...
Feb 5, 20254 min read
AI and Copyright: What Every Creator Needs to Know About the U.S. Copyright Office’s Latest Decision
This article was created by Severin Sorensen, drawing insights from the U.S. Copyright Office Report on AI and Copyright, analysis by...
Jan 31, 20253 min read
What if Excellence Wasn’t Pushed—But Pulled From Within?
This article, authored by executive coaches Severin Sorensen ★ and Ben Griffin emerges from our professional and intellectual...
Jan 29, 20254 min read
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